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Stellar content is the best method to attract more people to your feed. Make sure that the content you post on your brand feed is curated and it appeals to your followers. This can get a lot of engagement as people are always keen about quality content.
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There are several things that you need to understand your audience. You need to make sure that you post content that is relevant to them. You also need to keep in mind that audiences like to be engaged as well, so keep your options open about user-generated content.
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After hashtags, captions are the most important cog in an Instagram post. Your captions need to be engaging, creative and should prompt the followers for a response. This can result in a lot of comments which is great for engagement numbers.
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